AI Insights · Timothy · July 2022
Top 5 Wellness Apps Performance in the United Kingdom for Q2 2022
Discover how the top 5 wellness apps performed on a unified platform in the UK during Q2 2022, with insights into their weekly downloads, revenue, and active users.
In the second quarter of 2022, the wellness app market in the United Kingdom saw varying trends in terms of downloads, revenue, and active users. Here’s a closer look at the performance of the top 5 wellness apps, based on data from Sensor Tower.
Calm exhibited a mixed performance throughout the quarter. Weekly revenue peaked at around $189K in early May but experienced a steady decline to approximately $126K by the end of June. Downloads saw a significant rise mid-April, reaching over 28K, but decreased to roughly 11.5K by the last week of June. Active users fluctuated slightly, peaking at about 238K in early May and ending the quarter with around 228K.
Headspace: Sleep & Meditation showed relatively stable revenue figures, with a peak of nearly $162K in mid-April and a slight dip to around $147K by the end of June. Weekly downloads remained consistent, with a peak of 14.5K in early May but tapering off to around 8.6K by late June. Active users also saw minor variations, starting the quarter at 234K and ending close to 191K.
Sleep Cycle - Tracker & Sounds experienced a gradual decrease in revenue, starting from $36K at the end of March and dropping to about $19K by the end of June. Downloads followed a similar trend, with a peak of 7.3K in early April and a reduction to roughly 5.1K by late June. Active users remained relatively stable, fluctuating around 170K throughout the quarter.
ShutEye®: Sleep Tracker, Sound had a fluctuating revenue stream, peaking at nearly $30K in mid-April and decreasing to about $12.5K by the end of June. Downloads saw a significant peak of over 24K in mid-April but dropped to approximately 5.4K by the end of June. Active users peaked at around 27K in mid-April and ended the quarter with about 12K.
Waking Up: Meditation & Wisdom showed a steady increase in revenue, starting at $13K in late March and peaking at about $22K by late May. Downloads were relatively low but consistent, fluctuating around 700 throughout the quarter. Active users remained stable, hovering around 11K.
These insights provide a snapshot of the wellness app landscape in the UK for Q2 2022. For more detailed analytics and trends, visit Sensor Tower.
